3 great examples of Direct Marketing
The most powerful and innovative direct marketing strategies. Aim to provoke a reaction in the target audience thanks to content delivered directly to the consumer. Physically or through email marketing.
A very striking graphic design (email). A product that is not expected to be surprising (direct mail) . A call that touches the listener’s sensitive fiber (telemarketing) can provoke a response in the form of a call to action on the content.
As we have already explained in other content what direct marketing is and its benefits . Today I am going to show you 3 great examples of direct marketing .
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3-great-examples-of-direct-marketing
3 examples of Direct Marketing
Alcoholics Anonymous in Brazil – Chatbot Anonymous Friend
We have before us an example of direct marketing that deserves great respect and admiration. We often think that marketing or advertising only serve to sell, but their true objective is to spread information, content or services for a better understanding of the user.
Taking this true spirit of dissemination, Alcoholics Anonymous of Brazil, together with the help of Facebook, decided to create a tool to help Brazilian youth between 13 and 15 years old who were falling into alcohol consumption.
Thus arose the idea of a Facebook list of catalan consumer email chatbot called Friend , capable of having an intelligent conversation with young users concerned about this issue and who wanted to better understand the harmful effects of this drink and/or needed help.
To launch this direct marketing project , 34 members of Alcoholics Anonymous were interviewed and their experiences were used to create the chatbot’s responses. The project was ready in 4 months. In the first month alone, 100,000 people spoke to Anonymous Friend and 60% were minors.
To publicize this tool to help young people, a promotional campaign was created on Facebook that was disseminated in the following formats:
Advertising carousel
Video ad
Image (photo) ad
The objectives of the campaign were:
Brand awareness
Local knowledge
Reach
Traffic
Engagement
Installing the app
Video views
Lead Generation
This project won the global Facebook Awards in 2017. In addition to advertising anhui mobile phone number list on Facebook, pieces were created for other online promotional platforms, within a multi-channel strategy .
Dropbox
It’s hard to imagine that you can become a fan of a business email service whose product you how to create shoppable posts in instagram haven’t tried yet. But Dropbox has decided to approach the public in a respectful and subtle way. With the sole aim of making everyday life easier thanks to the cloud storage service it offers.