5 Performance Marketing cases that will surprise you
In today’s post, we are going to talk about 5 Performance Marketing cases that will surprise you .
What does this type of marketing consist of? In a nutshell, we could say that results-based marketing , also known as performance marketing, is an online marketing strategy in which the client only pays for the results obtained by the strategy itself and not for the strategy itself.
That is, you will pay more if you have obtained better results and you will pay nothing if the great britain email list 100000 contact leads strategy or campaign has not achieved any results. As a general rule, these conversions for which the client pays are usually a download, a lead, a purchase or a click.
To better understand how performance marketing works, let’s study 5 success stories:
5 Performance Marketing cases that will surprise you
1# Cyberclick – Increase traffic to the site of the main markets
One of the most significant challenges for Renfe‐SNCF in Cooperation, both vero app: the trendy social network in Spain and in France, was to attract traffic to its website. To do this, Cyberclick proposed launching a continuous Content Marketing campaign . Through this channel, not only is it possible to generate traffic to the website, but other very positive medium-term benefits of this type of advertising are also experienced, such as strengthening the brand’s reputation and increasing agent email list searches. In addition, very useful insights are collected on the content that arouses the most interest and with which users will position the brand as an “expert” in High Speed, as well as its routes.
Today, Content Advertising campaigns in France and Spain account for around 20% of visits to the Renfe-SNCF en Cooperación website, with more than 85% of new users discovering the brand each month.
5 Performance Marketing cases that will surprise you
2# Financial Times
The Financial Times launched a risky performance marketing campaign to attract a larger number of young readers and get them to engage more with the newspaper. In doing so, they were able to identify the problem: they needed to increase the exposure of subscription ads to obtain more conversions. Similarly, they came to the conclusion that the campaign should involve a combination of channels, giving more importance to video support. This led to an increase in the number of clicks and the number of subscriptions to the newspaper.