5 SEM trends

The new trends in SEM have one thing in common, according to some sources , and that is that they all contribute to making this tool more complex than ever… but they also offer possibilities that we have never seen before. Are you ready for what is coming? Take aat these 5 SEM trends that you won’t want to miss.

The 5 trends in SEM

5 key SEM trends for 2018
1# Structured data
Structured data is not just a SEO thing, and Google is giving it more importance vanuatu email list 10097 contact leads than ever. Specifically, there is a Google product that has been with us for two years now . But is just beginning to be fully deployed: Google Manufacturer Center .

Essentially, this Google product is a tool for brands and original manufacturers, who 7 mobile marketing tips to better connect with users can use.  It to upload detailed information about their products: titles, descriptions, images, key features, YouTube videos and more. This data is used to enrich Google’s product catalogue, so it could be instrumental in improving ads.

At the end of 2017, Google Manufacturer Center launched in several new dy leads countries, so I wouldn’t be surprised if Spain was added to the list soon. It has also included new dashboards to offer even more functionality.

2# The competition between Google and Amazon

This SEM trend is based on a long-simmering rivalry: Google versus Amazon. Amazon has been a serious threat to product search on Google for some time now, and we are likely to see it become a giant in search and display advertising.

In response, Google has three different programs that seek to offer services similar to Amazon:

Google Express : Google has partnered with over 30 major retailers, including Walmart, Costco, and Target, to facilitate a faster checkout process and free next-day delivery on qualifying orders.