How to take advantage of the 5 moments of truth in your business
It is clear and important to keep in mind that take advantage every business, brand, product, goes through different moments when making sales starting from the stimulus. All people are attract by an action that stimulates them to do something and then go on to know the 5 moments of truth that we will see in the following note.
The keys to each moment of truth
1. ZMOT (Zero Moment of Truth): This refers list of kenya consumer email to the moment in which consumers research a certain product and/or service or are simply inform about the products through digital or traditional mia. However, today it is important to keep in mind that this will happen (in digital mia) whenever people have done a relat search or have interests involv, otherwise, the case will not be taken seriously and may even harm the brand.
According to different professionals, the following is stat: “It is the new moment of decision-making where it occurs 100 million times on different digital devices. Although marketing is currently produc directly, it is where information occurs and where consumers make decisions that affect the success and failure of brands in the world.
It is clear that the Internet has chang the way we decide to buy. Before, we had to go to a store to make a decision. Today, we can determine how to purchase a product without having to leave the house or office.
This is where ZMOT is generat
Since we go from the moment of research and information ecommerce conversion: learn how to improve your store’s conversion about the product to being able to make a decision bas on the UX or Digital Experience that we may be experiencing.
In a few lines, when we talk about ZMOT, we refer to the purchasing process when the consumer starts to research a product before making the purchase decision . When we talk about ZMOT, we atb directory should keep in mind to ask ourselves the following question : How will the product be advertis? On which channels? What experience is offer?