How to break through the digital barriers of the healthcare industry
The digitalisation of the healthcare industry is a reality that is becoming How to break more present every day. But traditionally this has been one of the sectors with the greatest “fear” of social networks. The reason is that, due to their special importance for health, drug advertising is heavily regulated.
However, the need to comply with regulations and contribute positively to people’s health is not at odds with taking advantage of all the benefits and facilities that digital marketing offers us.
Therefore, in this article I would like to reflect on how to list of equatorial guinea consumer email overcome the digital barriers of the healthcare industry.
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How to overcome the digital barriers of the healthcare industry
Digital barriers in the healthcare industry: what can’t we do?
There are several laws that regulate healthcare and drug advertising, both at European and national level.
Of particular relevance are Royal Decree 1907/1996 of 2 August on advertising and commercial promotion of keys to getting more subscribers and customers with your email marketing campaigns , activities or services with purported health purposes and Royal Decree 1277/2003 of 10 October, which establishes the general bases for the authorisation of health centres, services and establishments.
In addition, each autonomous community has special
Within this complicated legislation, we all have in mind some basic things that are not allowed, such as the direct promotion to the public of prescription drugs and infant formulas for children under six months, or the creation of advertising aimed exclusively or mainly at children.
Other restrictions include regulating the presence of testimonials, the use of sales pitches such as “natural,” the representation of a drug’s effects on the human body, expert recommendations, and other issues.