Roadmap to a successful content marketing strategy
A content marketing strategy is for a marketer what a roadmap is for a sailor: without it, it is very difficult to reach a safe harbor. The numbers don’t lie: according to a recent study by the Content Marketing Institute, 62% of the most successful content marketers have a documented strategy, Roadmap to a successful while only 16% of the least successful ones do.
A content marketing strategy must answer basic questions such as who is the most list of ethiopia consumer email relevant audience for our content, what benefits can we provide them, and what the experience of consuming our content should be like. Today we are going to see how to create a roadmap for a successful content marketing strategy by working on three parts: objectives and goals, audience, and mission. Let’s go for it!
Roadmap to a successful content marketing strategy
Objectives and goals of your content marketing
For your content marketing strategy to make sense, it must first answer a fundamental ao lists question: why are you doing content marketing and what do you want to achieve with it?
Content marketing objectives and methods completely determine the action plan to follow, since not all types and formats of content vs. outbound: generating immediate sales with content content serve the same purposes. Therefore, having things clear from the beginning prevents us from ending up investing time and resources in content that does not help us achieve what we want.
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To address this section, my recommendation is that you first focus on identifying what the weak point of your company’s marketing is in general. Here are some possibilities:
Brand awareness – Are you struggling to penetrate a new market, launch successful products or compete with the market leader? If the answer is yes, then perhaps what you need is to raise awareness of your brand among potential customers.
Audience engagement – This can be a good focus if you want to improve your brand’s reputation as a reliable source of information or attract influencers to become brand ambassadors.
Website traffic – To see if you need to work on this, don’t just focus on the number of total visits. Evaluate whether your social and search ad campaigns are working, whether visitors are staying on your website long enough, and whether they are visiting the most conversion-critical pages.
Lead generation and nurturing : Is your sales team having trouble finding or qualifying new leads? Do you think there are any bottlenecks in your conversion funnel?
Return on Investment : Your content marketing can help you reduce marketing spend, improve sales, and open up new revenue streams, so it can have a very positive impact on your ROI.
Customer retention and loyalty : If you have a lot of customer service calls or you have a hard time building loyalty, this may be one of your weak points.