Google is making a comeback in social media with AMP Stories
After the more or less successful attempt at Google. Google is once again Google is making launching products and services aimed at conquering the social networking sector.
This week, the company launched its list of great britain consumer email latest innovation: AMP Stories . A formatthat could take on social media giants like Facebook and Instagram .
What are Google AMP Stories?
AMP Stories are the latest addition to the Accelerated Mobile Pages project, an open source initiative that allows you to create high-performance websites and ads for mobile devices. The main focus is on making them flexible and, above all, instant-loading.
AMP Stories combine text, images, videos, and graphics, similar to Snapchat and Instagram Stories, with various the past, the present and the future of graphic design templates. In line with the rest of the project, a strong emphasis has been placed on ease of loading. Although it is a format especially designed for mobile devices, it is also possible to view them on desktop or laptop devices.
Google has made this open source and free format available to content creators. CNN, Condé Nast, Mashable and The ao lists Post are among those involved in the first tests. According to AMP product manager Rudy Galfi, there are no concrete plans to launch this functionality for users at the moment, as they prefer to focus on seeing reactions and feedback first.
Google is making a comeback in social media with AMP Stories
The first AMP Stories are ad-free, but that will change in the future. Google plans to allow content creators to insert ads into their Stories and keep all the revenue. According to Galfi, “Advertising is very important. High-quality journalism needs to be funded somehow.”
Content published through AMP Stories will be indexable and searchable, so it could become part of content creators’ SEO strategies.
Google’s latest attempts to conquer the networks
Google has been trying to gradually reconquer the world of social media for several years, but targeting businesses and content creators rather than users.
In 2014, Google launched Google My Business, a service that allows businesses to manage the information about themselves that appears on the search engine.