The 4 keys to Pharmaceutical Marketing for the CMO
Pharmaceutical digital marketing is conditioned by two major aspects. The current legislation in Spain for the regulation of the promotion of pharmaceutical products and the need for the . Sector to move further towards digital transformation. Many companies are already addressing.The 4 keys to this last aspect and have dared to be, in one way or another. On the Internet, thus consolidating their presence in an environment where most of their customers are today.
However, current regulations depend directly on public institutions.
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The 4 keys to pharmaceutical marketing for the CMO
CMOs or marketing directors in the healthcare sector take these aspects into account when promoting the brand . The type of communication they launch in offline or online media. But, in particular, the digital channel poses a greater challenge for them, since its dimensions and possibilities are enormous and greater precautions must be taken to avoid breaching regulations. In addition, we must take into account who their two main end why ai-powered content repurposing is your new best friend consumers are: healthcare professionals, such as doctors, and patients.
This combination of factors means that the decisions they make are not easy and require hard work both internally and with the help of partners.
The 4 current challenges for CMOs in Pharmaceutical Marketing
1# Digital Measurement
How to measure the digital impact of a marketing campaign ? How to know what the return on investment has been? Offline channels had established KPIs for many years. They knew how to measure the results and which indicators were appropriate. But the digital environment has changed everything.
First of all, marketing managers in Pharma must start to trust the “data” obtained through digital channels, without wanting to analyze too many things and learn to focus. Big data can provide us with a lot of useful information: creating ideal buyer persona profiles, keeping track of users in real time and knowing what they really need, or knowing which campaigns are working and which ones should be stopped, among other aspects.