New data protection and email marketing regulations

The new European Union data protection regulation comes into force on May 25. This law affects the ways in which  manage users’ personal data. Therefore fully affects all companies that do email marketing .

Let’s take a look at what the new law entails. New data list of guinea consumer email the  current status  marketing . And some basic guidelines for complying with the new regulation. If you have any questions about how the data protection law affects your company. Don’t hesitate to contact a professional.

New Data Protection Regulation and Email Marketing

What is the new data protection regulation and how does it affect me?

The new European Union General Data Protection Regulation (also known as “GDPR”) is a law that requires every company. Brand or platform that collects data from third parties to apply a series of good practices and procedures. The aim is to ensure that web positioning: 20 steps to be the first the end user is better protected . Has greater control over their data.

This law has actually been in force since 2016, but a two-year grace dy leads period was granted for companies to adapt to it. On 25 May 2018, this period ends and companies that do not comply can be fined up to 20 million euros or 4% of their annual turnover.

This law affects data processors worldwide

Your company establishes a data processing , that is, if it carries out any operation with them (collection, organization, modification or use).
In short, if you carry out email marketing actions , such as asking the user to leave their data on a landing page and then sending them emails, you have to follow the new data protection regulations or expose yourself to fines.