What is a lead generation specialist
A lead generation specialist is a key part of a business’s success, as their role is very helpful in attracting potential customers and increasing sales. However, if they are not good enough, they can be a liability for your business. That’s why it’s important to carefully choose a lead generation specialist who is appropriately qualified for the role.
What is a lead generation specialist?
These professionals help companies attract and qualify more leads and are often part of a sales team in B2B companies. They can also work as independent consultants and offer their services for a fee.
This figure is important. Many B2B companies hire experts to take australia whatsapp number data the pressure off their sales and marketing teams as they grow. Sometimes, the number of leads coming into their sales team becomes too high for them to handle. This adds to the difficulty of closing deals at the rate they used to.
To solve this situation, they need lead generation What is a lead specialists who can lend a hand to sales and thus help them find new leads, groom them and transfer attractive potential clients to a sales team to close the deal.
What are the duties of a lead generation specialist?
1.- Research of potential clients
They are specialists who are responsible for finding people who might be suited to the products or services offered by the company and to do so they build an attractive sales facebook users argument for new potential clients and new connections with those people in an organization who have decision-making power.
2.- Contact with potential clients
Another function of this professional profile is to make phone calls and send emails . They are also responsible for following up and scheduling demonstrations of the product or service with the client.
3.- Qualification of potential clients
A large part of the job of these specialists is scoring the leads they obtain. Good lead generation specialists can assess the potential customers’ interest in your product ej leads or service and determine whether a potential customer meets the requirements to purchase a company’s product or service. In this sense, it helps the sales team decide where to allocate resources.
4.- Contact database management
After creating marketing lists of targeted leads, a lead generation specialist must maintain and update the CRM (especially after marketing campaigns, customer referrals, cancellations, etc.). The goal is to keep the contact database accurate and relevant to the business. They also make sure that the information stored complies with local regulations.
5.- Process improvement
Lastly, these experts are always looking for ways to optimize the process at the top of the sales funnel, help develop the best sales strategies, and suggest the best sales software to help you do your job better.
If you don’t have the time to hire a lead generation specialist, at PGR Marketing & Tecnología, your trusted online marketing agency for the ICT sector, we can help you get potential clients that match your company’s ideal client .