Ecommerce Conversion: Learn how to improve your store’s conversion
Formula to calculate the conversion rate:
(Number of purchases/Number of visitors) * 100
What is a good conversion rate in ecommerce?
This metric largely depends on the industry, however the typical conversion rate for most profitable e-commerce sites is around 1%-2%.
A conversion rate of 3% or higher would be considered very good and is rare.
Another aspect to consider is that the conversion rate is not static, but will be different depending on the day and month as well as promotional periods such as Hot Sale, Buen Fin or Black Friday.
If your conversion rate is below 1%, don’t worry, continue reading and you will learn some tactics to implement to improve this conversion rate.
1. Conversion Rate Optimization
This is a marketing discipline that is based on applying different strategies to help you achieve your defined objectives. It can be applied to pages such as your Homepage, product pages, Landing Pages and even your blog.
Our recommendation is that you choose israel telemarketing list a maximum of two variants to be able to identify which element influenced better performance. You can test by modifying the following variables.
2. Improve traffic quality
If your conversion rate is very low, how a b2b pre-sale strategy can increase your sales you are probably not getting enough traffic to your website. In the end, quality matters more than quantity.
Be especially careful with “Traffic” campaigns, as these guarantee many clicks and visitors, but not necessarily people willing to buy, unlike purchase or conversion campaigns, job data which are specifically targeted at people who have a history of buying or are actively looking for a product.
3. Simplify the purchasing process
Have you heard of 1-click purchasing? When it comes to converting visitors into buyers, we aim to make the process as simple as possible for our potential customers. That’s why Amazon (the world’s leading e-commerce company) developed a 1-click purchasing method.
If this tactic is beyond your reach with your current business resources, especially when acquiring new buyers, it’s worth reviewing your purchasing process and simplifying it as much as possible to reduce friction at the point of purchase.
4. Offer free shipping
There is nothing worse in the shopping experience than getting to the checkout and discovering that you will have to pay for shipping that costs half of what your product costs, most likely, at this point the sale will fall through.
One way to remedy this is to offer free shipping, but not before factoring this expense into the final price of your product. This way, your customer can continue with their purchase without further distractions.