Email marketing and remarketing: the definitive strategy
Have you ever gone to a clothing store, picked up an item of clothing, and just before going to pay, decided to leave it and leave the store? Surely you have. This situation happens every day in many scenarios, including online. In a store, the salesperson is not going to chase you around trying to convince you (or so we hope), but when we talk about an online purchase, the company has different options to try to get you back to the store and complete your purchase . This is how the friendship between email marketing and remarketing is born .
Do you know what remarketing is? Do you know what email marketing is and equatorial guinea email list 100000 contact leads to use it in conjunction with a remarketing strategy? We’re going to tell you everything, so let’s take it one step at a time and start at the beginning.
Learn how to incorporate remarketing into your email marketing strategy in this video.
What is Email Marketing and Remarketing?
To understand what email marketing is, you must be clear that we are talking about one of the how to determine your correct cpc (cost per click) advertising investment most direct forms of communication in the digital field, between company and client. In this way, email marketing, emailing or mailing, is the mass sending of emails to a group of clients or potential clients . It is a very powerful direct marketing tool , and the one that provides the best results , with an ROI of approximately 4,300%.
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Email marketing and remarketing: the definitive strategy
What is remarketing?
Cart abandonment
Abandoned shopping carts are increasing rapidly and easily in the digital world. There are many different reasons behind this abandonment , such as shipping costs, wanting to compare prices on other websites, technical errors on the website, saving the product for “another time”, but ultimately, most of the time they can be summed up in two reasons: time and money .
Some studies tell us that if a visitor abandons their cart and does not return to purchase within the next 60 minutes, the probability of them returning to complete their transaction is reduced by up to 90%.
With remarketing via email marketing, you can immediately send an email to your potential customer and prevent their desire to buy from cooling off.