Use big data to prepare Christmas campaigns
The retail industry is undergoing the biggest changes in its history thanks to online sales. While all Use big data to change creates stress for existing businesses, creating data-driven marketing campaigns has never been easier . And that’s great news for brands.
Christmas is a real test for online and offline stores, the time when the biggest sales of the year occur. To take falkland islands and malvinas email list 100000 contact leads advantage of this key moment, it is necessary to have control over all aspects of your business. And with big data applied to digital marketing , this control is now within your reach.
Use big data to prepare for Christmas bells
How to use big data marketing in your pricing strategy
When we hear “big data marketing,” we often think of huge companies with outsized budgets. But if you vero app: the trendy social network manage your business and your orders through cloud platforms, chances are the information you need is already at your fingertips. Sales data, customer profiles, inventory, orders, suppliers… in short, you have everything you need at hand to see if you’ve met your KPIs and how to fix them if you haven’t.
Here are some ideas to get the most out of big data for your Christmas campaigns:
Christmas marketing campaigns are characterised by an abundance of discounts, promotions and flash aob directory sales (for example, on Black Friday). To make the right pricing decisions, you need to be able to calculate the landed cost of products (including transport, customs and warehouses) in advance. That’s why I recommend that you use big data marketing to know precisely what the landed cost of each product is. Only then will you be able to calculate the margins to offer offers that are as attractive as possible for the end user and as profitable as possible for you.
Another area we can optimize is our relationship with suppliers . If you have complete data on the prices and margins you obtain with each supplier and product over time, you will be in a position to negotiate more successfully.
Inventory is also a crucial aspect when preparing for Christmas campaigns. Analyze your stock reports to see when you have had inventory problems and why. This way, you can automate orders to suppliers to minimize the risk of running out of stock at a key moment. One less thing to worry about!
Other areas to explore in your big data marketing before setting your pricing strategy may include cost per order, conversion rate, and returns.