B2B Beginner’s Guide to Facebook Ads
Combining the words “ B2B ” and “ Facebook ” in the same sentence may sound strange to most marketers. Wrong!
If you have a B2B business, Facebook Ads can offer you a ton of ideas for connecting with users who are destined to become your ideal customer. But chances are that general recommendations for advertising on Facebook won’t be right for you. To help you out, in this Facebook B2B guide we’re going to look at how to use this tool to boost your business.
B2B Beginner’s Guide to Facebook Ads
How to choose the most suitable Facebook objectives for B2B
For your B2B Facebook advertising campaign to be successful. The first thing you french polynesia email list 150000 contact leads need to know is what you want to achieve with it. Facebook Ads has many options to choose from depending on the stage of the conversion funnel you are in. But not all of them are suitable for businesses that sell to other businesses.
Awareness : generating interest in your product or service. This is the TOFU (or “top of the funnel”) phase of the conversion funnel, focused on attracting users who are not yet familiar with your brand for the first time.
Consideration : Getting users to start thinking about your company and looking for more information about it. This corresponds to the MOFU (middle of the funnel) phase.
Conversions : encouraging people interested in your company to buy or use your product or service. We are in the BOFU (“bottom of the funnel”) phase, where transactions are closed.
Let’s look at them in a little more detail.
1# Notoriety
past decades, the sales and purchase cycles overlapped completely. However, thanks to digital marketing, users have more autonomy to research and make decisions, so they can start their own purchase cycle independently of the company.
In the sales cycle , the company goes through different phases until it manages to convert Web positioning: 20 steps to be the first the potential consumer into a client. T:
Action: the closing of the sale or conversion.
The purchasing cycle also has the same acronym, but the phases are slightly different and aob directory impulse comes from the user and not the company: