Top 10 video marketing statistics and trends
It’s only natural that video marketing has gained importance in our sector, as the rise of video in recent years has been simply dizzying. To give you an idea, let’s try a little visualization exercise: close your eyes and imagine the number of videos that circulate on the Internet in a single second Top 10 video . Ready? Now try to guess how long it would take you to watch those videos.
According to Cisco, the answer to that question by 2021 will be two full years . Impressive, right?
As marketers, we need to stay on top of what’s coming and be able to justify our decisions with data. In this post, I want to help you do just that by sharing 10 video marketing statistics and trends and what they mean for you and your brand.
Top 10 video marketing statistics and trends
10 Video Marketing Trends and Statistics (and What They Mean)
1) Video First
“Video First” is a term coined by Facebook to refer to a growing phenomenon. Consumers no longer just want to consume video, but also produce it. In other words, the preferred way of receiving information and expressing ourselves is moving from text to video.
In response, social media and other media are making it increasingly easy guadeloupe email list 100000 contact leads for us to consume and broadcast video. In the case of Facebook, this concept has crystallized through its live video platform, Facebook Live . It is a new way of communicating that companies can take advantage of to be closer to their audience than ever before.
2) Live video (or live streaming)
3) Videos in square format
The format of videos is also changing, and this affects all aspects of production and creativity.
Whereas we had always made video marketing with horizontal screens in mind, now agent email list mobile phones and tablets, with vertical screens, are the order of the day. That’s why more and more brands are daring to turn the tables and create vertical videos directly for this format.
On the other hand, square videos are an intermediate solution, and they are how cold email marketing can grow your business becoming more and more popular. Compared to horizontal videos, square videos take up 78% more space in the Facebook news feed and achieve a higher percentage of engagement.