Recover those customers who gave up on their purchase

A customer browses your e-commerce site and selects one or more products. But, before completing the purchase, he or she gives up and closes your online store. This is more common than it may seem, abandoning the shopping cart is one of the biggest nightmares for those who sell online.

6 out of 10 users abandon their shopping cart in an online store. Why does this happen? In this article I will tell you 4 reasons why your customers abandon the purchase process and what you can do about it.

Why don’t you complete your purchase

There are currently various e-commerce platforms and it is becoming easier to create your online store without any difficulties. However, there are many challenges to face, including one that is not easy: creating a list of greece consumer email shopping experience that accompanies the customer to complete the process without any friction.

Do you know the reasons why your customers leave your store without completing their purchase? Let’s look at some of the reasons here.

They are not ready for the purchase
Each Purchase Cycle is divided into 4 stages: Learning and Discovery, Problem Recognition, Solution Consideration and Purchase Decision.

In the Solution Consideration stage, buyers typically search for different options to address their problem or concern, including your product or service. After doing so, the buyer has already mapped out a few possible solutions and begins to evaluate them.

Your customers are likely to simulate making a purchase to get the full picture , from price, payment methods, shipping costs, delivery time to stock.

Your job here is to guide them through their Customer Journey Map so they can make their purchase and reduce the percentage of your Abandoned Carts.

Extensive purchasing process

Two of the reasons why users abandon their shopping cart are: first, because they are forced to create an account on the Website and second, because the purchasing process is long and not very optimized.

You can try reducing the number of steps a user has to go through to complete their purchase, avoiding lengthy registration forms.

If you want to obtain more information about the customer, you should do so after the purchase so that this does not influence the purchase.

Shipping costs and delivery time
The higher the shipping cost, the more likely the customer is to not complete their purchase.

You may be wondering why it is one of the factors for shopping cart abandonment… If there are two or more stores that sell the same product or service at the same price, shipping costs can be the differentiating factor that leads the customer to buy from one or the other.