*Text: Ad 2 includes a much more attractive description, with keywords with a strong commercial intent. In addition, the message it conveys is much more direct and convincing. Always keep in mind that Content Marketing is a key process for optimizing your advertising campaigns. Therefore, your lines of text, however brief they may be, must reflect the quality standards that this set of techniques demands.
*Images: It is important to remember that Facebook Ads , in addition to showing attractive photographs or designs, in context with the objectives of your brand and campaign, must include a minimum percentage of text. Therefore, only add the corresponding call to action to capture the attention of your audience. In our example, ads 1 and 3 contain 30% text, versus 15% for ad 2, which increased its chances of exposure and being discovered by the corresponding audience.
In addition to the above, there is one element that you should consider for ad optimization and to avoid the results shown in examples 1 and 3. This phenomenon is known as Ad Fatigue .
How to combat Ad Fatigue
This term refers to the level of stagnation of a Facebook japan phone number data campaign. It can happen to any brand, regardless of the budget invested in its Social Media strategies, and it is absolutely normal, since after a certain time, the ads stop having the desired effect, due to multiple factors.
In addition to negatively affecting your relevance ranking and your costs per result and per thousand impressions, it will also negatively impact your ROAS , that is, the Return on Ad Spend .
To find out this last piece of information, do the following:
-In your ads dashboard, go to Costumize Columns and from there to Website.
-Then, check Website Purchase ROAS to add this metric to your reports.
On the other hand, to avoid stagnation in your campaigns and combat Ad Fatigue , pay attention to these basic tips:
Optimize images in ads, as we have previously recommended
-Modify the CTA and the main text, according to recent singapore data trends, changes or, according to the particular behaviors developed by your audience.
-Constantly modify your campaign objective type, as well Breeze ai: what is breeze? as your bids. In practice, this will lead you to change consideration for conversions when designing your ad, as well as offering a 15% discount instead of a gift coupon, among many other options.