In addition to the specially created B2B target group target groups, you can also create a custom audience and a lookalike audience. A custom audience is a target group that has triggered certain events or has been imported from a customer file. For data protection reasons, it is usually rather questionable for B2B companies to upload customer files to Facebook. This option will therefore be excluded here. In order to create an event-based custom audience, it is necessary to integrate the Facebook pixel into your own website.
This covers every scenario: This includes “shopping cart abandoners”, “shop customers”, “visitors” and much more. This alone is an incredible targeting option. It gets even more interesting when a lookalike audience is created from a custom audience. In this case, Facebook looks for people who are similar to those in the custom audience and B2B target group addresses them. For example, people with the turkey whatsapp number data same characteristics as shop customers are addressed. B2B companies also benefit from this.
C for campaign: How should a B2B campaign be structured?
As soon as the B2B target groups have Been created, it quickly becomes apparent that many individual ads can be created. In order to avoid getting lost, it is best to always work and name according to the same pattern. Only one B2B campaign is created for each goal. Of course, a distinction can be made between the channels (Facebook/Instagram). The ad groups are then located under the B2B campaign. This is where the target groups, placements and budget are set. In the lowest level, “Ads”, you can test what particularly appeals to the target group using different texts and images.
P for profile: How can you avoid likes from the Arab world?
In fact, these are often fake profiles. The make it routine to prevent work-related stress catch: B2B target group Unfortunately, this cannot be completely avoided. Nevertheless, you can try to put a stop to these likes by using two settings: The error often lies in the target group setting: Always make sure to select the language. In addition, the location of the B2B target group should not be defined as “Everyone in this location”, but rather as “People who live in this location”.
W for advertising objectives: What do they mean for a B2B marketer?
There are three categories to which all goals are subordinate: awareness, consideration and conversions. There are eleven goals among them, from which one is selected in the first step. These goals influence the billing method. In other words, for which action should be paid and what Facebook optimizes the delivery for: more cell phone number impressions or more clicks? It is also decided here whether the ad will also be shown on Instagram. B2B ads cannot be shown on Instagram under the goals of traffic, visits to the store and product catalog sales.
Z for target group: How do you create the right B2B target group ?
There are numerous tools within the Business Manager. It is important to always make sure that you are working in the correct advertising account. This is displayed in the top left under the menu. One of the most important areas is the object library. Here, you can create precise target groups, among other things. It is located under “Elements/Target Group”. Numerous characteristics of the target person are shown under “Saved Target Groups”. These should definitely be used! It is also advantageous to work specifically. The B2B target group target group should only address an age range of around 10 years, be male or female and have their own characteristics. This is the only way to target B2B ads and control advertising accounts.
Indispensable: Reporting and monitoring
Trust is good, but control is better: Check how well your ads are performing. Even if they are performing poorly, don’t delete them. On the contrary: Every ad should be tested first. Then draw the appropriate conclusions from the resulting values. Even if it’s difficult, stay patient. In the long run, your efforts will pay off.
The longer Facebook ads are placed and the more tests are carried out within a B2B target group, the better you get to know them. The relevance factor in the “Ads” level quickly shows which ads are doing well. If the value is not immediately above five at the beginning, that is not a problem. Little by little you develop a feeling and the value improves. As is so often the case, the motto here is: test, test, test!