Facebook offers the possibility of creating so-called lead ads. Newsletters are a wonderful tool, especially in the B2B sector, for providing the target group with exciting content. By consciously registering, they are not viewed as spam or advertising. Facebook Lead Ads in B2B The content is desired and promises added value. Their success naturally also depends on the size of the recipient group. However, many B2B companies are repeatedly faced with the problem of only being able to expand their newsletter recipient group very slowly. An interesting solution to this is Facebook lead ads. We will explain what you need to look out for.
With Facebook’s new lead ads,
B2B companies can generate leads with little effort and cost. Small forms can be filled out and sent directly in Facebook for various purposes. Facebook Lead Ads in B2B Two advantages are immediately apparent: Firstly, handling them internally within the B2B company has some advantages. Secondly, the interested party receives their information quickly and easily.
B2B’s focus on these 6 points for optimal results:
The goals
Define exactly which B2B target group you want to address. Creating different personas is a good way to do this. To do this, you create three to four the impact of apprenticeships on individuals and acas’s business average customers and prospects with their characteristics. These include their hobbies, gender or marital status. In other words, complete characters are created. Facebook Lead Ads in B2B With their help, you can create very precise and targeted target groups on Facebook. Another option is to use retargeting and lookalike audiences .
The requirements
The Facebook Business Manager is a basic requirement for running Facebook Ads. To do this, you need a profile of your B2B company on Facebook with the corresponding Business Manager.
Also check whether a connection to your CMS is cell phone number possible. Otherwise, all collected recipient data must be regularly downloaded as a CSV file and uploaded to your own CMS or email sending system. All available customer system/CMS integration options and the corresponding instructions are listed here .
The addresses are then transferred directly to your system. If that doesn’t work, you can download the list from Facebook and process it manually.