When advertising online today, marketers have so many different ad formats at their disposal that the decision can seem impossible. We don’t want to miss out on any business opportunities, but being present everywhere is impossible, so we have to know how to filter and choose the most effective strategies. To make this choice,…
Since mid-2022, in-person events have reestablished themselves as an effective and personal way to maintain contact with customers and connect with new customers. At PGR Marketing & Tecnología we have been organizing events focused exclusively on the IT sector since 2006. During 2022 we have organized 76 events, in which we have helped our clients cooperate in B2B strategies through…
The new trends in SEM have one thing in common, according to some sources , and that is that they all contribute to making this tool more complex than ever… but they also offer possibilities that we have never seen before. Are you ready for what is coming? Take aat these 5 SEM trends…
Generating leads is the priority of every B2B business and even those in the IT sector: it is a fundamental part of the sales process. But if you want the sales engine to run smoothly, you need to feed it with qualified leads to fill your sales pipeline. We know it’s easier said than done, but…
Having a steady stream of leads is a crucial step to achieving growth goals. However, what happens when those leads don’t translate into sales closures ? It’s a frustrating and worrying situation for any sales team. At GrowX Agency, we have identified a number of common factors that may be hindering your sales closing , and we offer…
Lead generation campaigns through Email Marketing As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves a deep understanding of tried-and-true channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.n this post, you’ll learn about each of the top channels for…
3 telemarketing actions that will help you generate B2B leads The first thing you need to be clear about is that telemarketing actions must be legal and comply with the law, in the sense of not calling at odd hours. Many companies are unaware of these details, so outsourcing to a specialized company that has a call…
If there’s one thing that makes working in online advertising fascinating, it’s the feeling that you’re learning something new every day. Marketers are constantly living outside their comfort zone, adapting to a changing landscape to provide the best service to their clients and the best experiences to users. As we all know, when learning…
In the competitive world of B2B sales, a pre-sales service can be crucial to many companies’ sales strategy. It’s not just about capturing prospects’ attention, but about generating tangible value even before closing the sale. Many companies have started offering paid pre-sales services, which not only showcase the value of the proposed solution, but help customers…
For many companies, offline marketing remains a How to measure key ingredient in their promotional plans. If something works year after year, why change it? But the question is: is offline marketing really effective in attracting web traffic ? Just a few decades ago, marketers were used to calculating their metrics roughly, but they…
Generating B2B leads in an IT company requires the participation of specialized professionals. This is where an IT Inside Sales can provide added value. Here we provide you with more information. How an Inside Sales IT contributes to B2B lead generation Inside Sales IT is a professional who monitors the entire sales funnel process, from lead capture to lead tracking. Typically,…
Currently, digital marketing in Spain is in a stage of growth and evolution. Companies are increasingly investing in digital marketing strategies and are adopting new technologies to improve their online presence. In addition, the use of mobile devices and social media is increasing in Spain, which is driving the growth of mobile and social marketing . However there are still challenges…