Why Apple’s iOS 14 update will impact Facebook Ads

With the launch of Apple’s iOS 14 update, what does this mean for small businesses and their ability to advertise via Facebook Ads? Apple’s iOS 14 launch is a game-changer for iPhone privacy and the user experience on iPhone devices. With a new Privacy Report button feature and easy access to privacy practices of every app…

What is programmatic advertising?

Programmatic advertising is on the rise as a completely optimised automated online advertising system. But is it worth it? Delve into the advantages and disadvantages of programmatic advertising to help make the all-important decision. There are a million and one ways to advertise these days. Marketing is becoming so specialised that each ad is almost…

Woo Commerce vs Shopify: Which is Best?

WooCommerce vs Shopify: Which is best for your e-commerce website design? Shopify and WooCommerce are two of the most popular platforms for elevating your e-commerce business credentials, but which one is best for you? From costs to conversion rates, discover everything you need to know.E-commerce is now an indispensable part of global retail, with 2021 online…

Push notifications that generate leads: what should they look like?

  Nowadays, the vast majority of people have a smartphone in their pocket. It has become an indispensable object for everyone. Thus, marketing professionals have seen the potential of push notifications to generate leads. Although this innovative way of marketing is usually appli to mobile devices, it is increasingly common to find it on other…

Automotive landing pages that generate more leads

  Automotive sector landing pagesNowadays, few companies have been left out of the digitalisation of their image. Regardless of the sector, the Internet has a place for you. As it could not be otherwise, many car brands have also known how to generate interest in the public thanks to marketing strategies. Specifically, landing pages in…

Marketing automation strategy to recover inactive leads

  Do you need a marketing automation strategy to recover inactive leads that you can implement today? If you have noticed that many of your potential clients seem to have forgotten about you, it is time for you to consider taking action to get their attention and attract them back to your brand . Marketing…

SMS Marketing for the Real Estate Sector: Best Practices

  Are you one of those who think that SMS Marketing strategies for the real estate sector are very limited? You will be surprised to know that it is one of the star channels for many marketing departments. Thanks to its very specific characteristics, SMS Marketing is capable of achieving better results than other disciplines…