Squeeze pages that convert: what should they include?

  Have you heard about Squeze pages? Landing pages are a tool that has become essential in any digital marketing strategy. They have a wide range of functions. They can help you get leads and even increase conversions. Within this range of possibilities, Squeze pages are one of the most successful variants. Its purpose is…

8 upselling emails in the travel sector to increase sales

  Sending upselling emails in the travel sector is one of the best ways to boost sales and improve revenue. Upselling is a strategy that consists of offering customers products or services that are superior to those they have already purchased. Travel agencies, hotels and airlines often sell their products and services 8 upselling emails…

Neuromarketing in email marketing campaigns: practical guide with examples

  Have you tri using neuromarketing techniques in email marketing campaigns? Neuromarketing is a relatively new tool in online sales. It is us to determine the attitude of buyers towards a product or brand and then influence it . Unlike traditional marketing techniques, this method focuses on massive data collection on customers’ personal preferences. As…

Tips to solve reputation crises with email marketing

  Solving reputation crises with email marketing is, like other strategies, an effective way to appease your customers’ discontent or hold them accountable when your brand has been involv in a scandal. Despite always trying to do everything in the most correct and transparent way, sometimes Tips to things can go wrong. After all, companies…

Design blogs to find inspiration for your landing pages

  As a professional, you know that creating design blogs from scratch is quite complex. Not only because of the content creation part. Also because creating the structures is complicated and cannot always start from scratch. Nowadays, almost everything has already been invented in the world of design. That is why the best thing you…

7 reasons to invest in a pay-monthly e-commerce website

Discover how a pay-monthly e-commerce web design and digital marketing package could revolutionise your online business and help you see a quick return on investment. For any online business to be successful in today’s digital landscape, an e-commerce website is integral to generating sales and maximising reach. But with the average cost of an e-commerce website…

How much do SEO and PPC cost?

Discover how much SEO and PPC cost as a collective digital marketing pricing package in this essential guide for small businesses. SEO (search engine optimisation) and PPC (pay-per-click) have become the two most effective digital marketing tools in recent years. However, a UK digital professional warned that 70% of British brands don’t use SEO effectively while the PPC…

8 Lead Magnet Examples for Challenging Industries

A lead magnet is an integral part of any lead generation strategy. But knowing what to create to successfully capture data isn’t always easy in some industries. Read on to uncover some effective lead magnet examples. Cutting through the noise of digital marketing demands more than catchy captions or flashy visuals. It requires harnessing an…

Marketing tracking & ROI: Solving the mysteries

Stop the guesswork. Discover how to keep track of marketing campaigns and calculate ROI, from analysis through to results for both online and offline marketing purposes. In 2022, advertising expenditure in the UK hit £23.46 billion. But you know, the shocking thing is how many of these businesses don’t even track their marketing. It’s like…

Proven digital marketing methods for manufacturers

How do you market a manufacturing company? Discover proven strategies for manufacturers across the various digital marketing channels, including PPC, SEO, content marketing and social media. Manufacturing once functioned through a traditional business arrangement in the physical form of referrals, trade shows and various networking events. But times have changed. Now, digital marketing plays an…