Should you be using GA4 conversion tracking?

One of the most innovative ways to better understand your customers in 2022 is via Google Analytics 4 (GA4) conversion tracking. Find out what’s new in GA4 and how it can help increase your website’s conversion rate. Google Analytics 4 is a state-of-the-art web analytics platform launched in early 2022. It’s a more efficient, streamlined version…

A business owner’s guide to the cost of branding

Whether you’re launching a new company or looking to give your brand a fresh new look, understanding the ins and outs of branding costs is essential. Here’s everything you need to know. Unless you’ve clicked on the wrong thing, you’re reading this because you want us to answer, “how much does branding cost in the…

A free automated email marketing sales funnel

Follow our free email marketing funnel template to ensure you send the right message to the right people and maximise leads. It’s crazy to think the first email was sent back in 1971. Yet, in this Tik-Tok-loving, VR-neurotic, digital-savvy world we live in today, email marketing remains one of the most powerful forms of communication and…

How to deal with copycats in business

Copycats in business will happily steal your brand identity and creative work. Learn how to protect your company with intellectual property, copyright, and trademark protection. While we can run from the truth, identity and originality always find a way of returning to claim their rightful owner. As the old sayings go, whether you’re a tiger…

How to deal with copycats in business

Copycats in business will happily steal your brand identity and creative work. Learn how to protect your company with intellectual property, copyright, and trademark protection. While we can run from the truth, identity and originality always find a way of returning to claim their rightful owner. As the old sayings go, whether you’re a tiger…