Branding: What is Brand Loyalty and its four phases
Welcome to a new episode of Brand Loyalty our series on Branding ! In it, we will discover what brand loyalty is and why it is important to work on its development. Keep reading!
The consumption of goods creates a relationship between the companies that sell or produce them and their consumers. The more involv the latter are with your brand, the greater their loyalty to it will be . In this post we will address this topic in depth. Get ready!
What is Brand Loyalty
From a marketing perspective, brand loyalty list of tunisia consumer email refers to the repeat. Purchase of a product or service as a result of perceiv value, trust and the bond generat between customer and company.
Depending on the level of satisfaction with your products. And the add value you bring to their consumer experiences, your customers will become ambassadors for your brand or will jump from one company to another with total ease.
The study “ Brand Keys Loyalty Leaders 2011 ” conduct by Forbes magazine , show that the brands that enjoy the greatest loyalty are those that have a real influence on people’s daily lives . A very interesting fact to take into account.
How to Develop It?
The concept of loyalty is closely relat to that of loyalty . We can say that the different actions that a brand develops to build customer loyalty are aim at retaining them and making them more loyal.
The secret to getting your audience to love your brand lies in constantly adding value in each of the key areas of your business . Below, we’ll tell you a little more about the process a prospect goes through to become a fan of your company .
The 4 Phases of Brand Loyalty
Broadly speaking, we can identify 4 phases in email marketing and remarketing: the definitive strategy the development of brand loyalty . Take note!
Ignorance
This is the moment when your potential customers are unable to differentiate. Your products or services from those of competing companies. Poor brand positioning may be responsible for aob directory this situation.
Recognition
At this stage, your brand is already present Brand Loyalty in the minds of your audience . When making the purchase decision, your assets are taken into account by them, even if they ultimately choose the product or service of the competition.