A few months ago, YouTube launched the “Reels” feature (now known as ” YouTube Stories “) to jump on the bandwagon of the trendy format that has swept Snapchat, Instagram and even Facebook. But YouTube’s stories feature has wanted to differentiate itself from the start by integrating different elements that give personality to this…
The digitalisation of the healthcare industry is a reality that is becoming How to break more present every day. But traditionally this has been one of the sectors with the greatest “fear” of social networks. The reason is that, due to their special importance for health, drug advertising is heavily regulated. However, the need…
Unfaithful customers are one of the biggest headaches in online marketing , Online marketing for and winning over a new customer costs much more than keeping the ones you already have. You are undoubtedly interested in building customer loyalty and establishing stable, long-term relationships. That’s why we’re going to review the keys to customer loyalty and the tricks to…
If you’ve been following this blog for a while, you probably already know that at Cyberclick we’re fans of A/B testing . This technique allows you to compare different versions of your page (or other marketing content) with each other and know for sure which one works best. However, before you jump into A/B…
The most powerful and innovative direct marketing strategies. Aim to provoke a reaction in the target audience thanks to content delivered directly to the consumer. Physically or through email marketing. A very striking graphic design (email). A product that is not expected to be surprising (direct mail) . A call that touches the listener’s…
The CTA (Call-to-Action) is one of those seemingly small details that hides big secrets for the most astute marketers. Despite its apparent simplicity, it is a key element in achieving conversions and making potential customers move through the conversion funnel . With a little care and attention, CTAs can give us list of cocos…
In the world of social media, Facebook’s leadership seems unquestionable. Young people prefer But if your brand is targeting younger people, you’ll do well to consider other options such as Snapchat and Instagram . According to the latest available data, more and more young people are moving away from the blue giant to opt…
What do we need to make a successful email marketing campaign ? Keys to getting One of the main requirements is undoubtedly a quality contact list. Building a database is not an easy task, it requires time . Above all, creating truly effective attraction strategies… however. The work is not only reduced to “attracting”….
Every brand has different goals for their website: more ebook downloads, more subscriptions, more webinar registrations, more sales, etc. Therefore, it will be of no use to you to have done a thousand and one actions to generate more web traffic if you have not focused on generating leads , such as with a…
Content marketing is increasingly establishing itself as a key strategy for attracting qualified traffic . Today, companies need to dedicate a significant portion of their resources to creating specialized content that . Resolves the doubts and concerns of their buyer personas and turns them into industry leaders . This strategy for attracting visitors, leads…
Whoever has a loyal customer has a treasure… and whoever has a high customer cancellation rate has a problem. There is a lot of talk about how to get new customers and retain them , but one aspect that is just as important is often forgotten: the churn rate (sometimes simply called “churn”). It…
To invest or not to invest, that is the question… One of the most important tasks facing marketers is How to determine determining the budget for different sections of the digital strategy . If you’re not prepared, it can feel like you’re playing roulette or throwing darts at a dartboard blindfolded with your online…