In today’s competitive business world, B2B (Business to Business) sales have evolved significantly. It’s no longer enough to make cold calls or send mass emails; companies that really achieve results are those that implement smart, customer-centric B2B sales strategies , leveraged by cutting-edge technology. At GrowX Agency, we have helped different companies generate demand and optimize their…
When advertising online today, marketers have so many different ad formats at their disposal that the decision can seem impossible. We don’t want to miss out on any business opportunities, but being present everywhere is impossible, so we have to know how to filter and choose the most effective strategies. To make this choice,…
Since mid-2022, in-person events have reestablished themselves as an effective and personal way to maintain contact with customers and connect with new customers. At PGR Marketing & Tecnología we have been organizing events focused exclusively on the IT sector since 2006. During 2022 we have organized 76 events, in which we have helped our clients cooperate in B2B strategies through…
The new trends in SEM have one thing in common, according to some sources , and that is that they all contribute to making this tool more complex than ever… but they also offer possibilities that we have never seen before. Are you ready for what is coming? Take aat these 5 SEM trends…
Having a steady stream of leads is a crucial step to achieving growth goals. However, what happens when those leads don’t translate into sales closures ? It’s a frustrating and worrying situation for any sales team. At GrowX Agency, we have identified a number of common factors that may be hindering your sales closing , and we offer…
If there’s one thing that makes working in online advertising fascinating, it’s the feeling that you’re learning something new every day. Marketers are constantly living outside their comfort zone, adapting to a changing landscape to provide the best service to their clients and the best experiences to users. As we all know, when learning…
In the competitive world of B2B sales, a pre-sales service can be crucial to many companies’ sales strategy. It’s not just about capturing prospects’ attention, but about generating tangible value even before closing the sale. Many companies have started offering paid pre-sales services, which not only showcase the value of the proposed solution, but help customers…
For many companies, offline marketing remains a How to measure key ingredient in their promotional plans. If something works year after year, why change it? But the question is: is offline marketing really effective in attracting web traffic ? Just a few decades ago, marketers were used to calculating their metrics roughly, but they…
A picture is worth a thousand words… and if the image is moving, even better! Video content is an essential part of many marketers’ plans, as it is a very effective form of content that is increasingly popular among users. But like any other content, videos can either go viral or go completely 10…
In the competitive world of B2B sales, where companies seek to capture the attention of highly specific customers with complex needs, a pre-sales strategy is essential to optimize the sales process. At GrowX Agency , we specialize in inbound marketing strategies to help B2B companies grow through demand generation and sales process optimization. We understand that an effective…
Link building is one of the SEO techniques that has suffered the most SPAM for years and is perhaps the most powerful reason why many specialists recommend not using it. However, we believe that doing Link building without Google penalty is for those who already have a high knowledge on the subject and for…
The Stories format is not only a hit in Instagram advertising , but it has also been one of the biggest revolutions in online marketing in recent years. At the time, Snapchat was the first social network to incorporate this format, but it was soon followed by “Essential Guide the big guys” like WhatsApp,…