How to Create Shoppable Posts in Instagram

What are shoppable posts, and how can you use this innovative social feature to build brand awareness and supercharge sales? Nowadays, Instagram is an essential player within the marketing mix. According to Hootsuite, one billion people use Instagram every month and 81% of those subscribers use it to find products or services. So, it’s hardly surprising…

What is position zero and why is it important to SEO?

Earning the top-ranked search result has been a priority for millions of UK businesses for the past couple of years now. In fact, according to HubSpot, 61% of marketers say improving search engine optimisation (SEO) and growing their organic presence is their top inbound marketing priority. Which is hardly surprising when 93% of online experiences begin with a…

The past, the present and the future of graphic design

From design for print to digital design and AI. Using popular culture references, we explore how graphic design has evolved and why it’s integral to your business’ success. As we enter a new decade and more artificial intelligence (AI) technology and ‘DIY’ solutions continue to emerge, where does this leave graphic design? While it might…

Why Apple’s iOS 14 update will impact Facebook Ads

With the launch of Apple’s iOS 14 update, what does this mean for small businesses and their ability to advertise via Facebook Ads? Apple’s iOS 14 launch is a game-changer for iPhone privacy and the user experience on iPhone devices. With a new Privacy Report button feature and easy access to privacy practices of every app…