Logos are increasingly being presented in a reduced form. They are also becoming responsive and adapting to smaller mobile devices. While logos Responsive Logos were originally very complex and detailed, it is noticeable that many brands are presenting their logos in a simplified form. In some cases, only symbols or a small part of the logo are used for mobile versions. B2C brands have shown the way and are benefiting from reduced logo versions. B2B companies can also jump on this bandwagon. A responsive logo can be developed in just a few steps and is particularly suitable for mobile sites.
Trend 6: Scroll Triggered Boxes
Pop-ups are a popular way to draw attention to specific content. We now know that this taiwan whatsapp number data tactic is counterproductive. Many users get annoyed and leave the website. The solution to this problem is called scroll-triggered boxes and will be used more frequently in 2018. They only appear when the user scrolls down for a while. This ensures that Responsive Logos the user is interested in the content. In B2B, these boxes are suitable for additional information such as white papers, etc.
Trend 7: Virtual Reality Videos
Last year, the focus was on websites with large video intros. Anything that moves is interesting. Users can absorb large amounts of information supporting wellbeing for the social care workforce more easily and in an exciting way. In 2018, these videos will be even more sophisticated: virtual reality videos are the keyword. Interactive videos, 360° videos and models will prevail this year. Complex B2B products in particular can be explained in an easy-to-understand way. This is an exciting way for users to experience B2B products.
Trend 8: Chatbots and artificial intelligence
Websites and apps learn user behavior and adapt their content to their users’ needs. Example: Pinterest suggests images and pinboards that users might like based on likes and pins. This technology will be continued and perfected in 2018. Responsive Logos This function will also be used on the company side to offer users the best possible cell phone number user experience. Service is playing an increasingly important role in B2B. B2Bs therefore benefit from chatbots in customer service, for example.
Trend 9: Voice User Interfaces
We all know voice assistants like Siri, Alexa or Google – admittedly mainly from our private lives. The devices recognize voice commands and can even answer questions. The technology is becoming more and more complex and therefore offers ever greater potential. B2Bs have to rethink this. This is of course a challenge, but at the same time these assistants also represent a great opportunity. In the future, B2Bs will benefit from the capabilities of voice systems, particularly in e-commerce and customer service.