Companies that already rely on legally compliant processes will ultimately be rewarded

Daniel Friebe: High-profile data scandals have increased consumers’ awareness of data protection and fear of data misuse.

This creates opportunities for

B2B companies in email marketing, in indonesia phone number list addition to the expense of adapting registration forms and compliant processes mailing lists. Compliance with data protection will take on a new importance from the customer’s perspective thanks to the GDPR. Thanks to increasing transparency, they will be able to identify trustworthy companies more easily.

The GDPR requires companies to

Take stock of where personal data a business owner’s guide to the cost of branding is processe and stored. This gives them the opportunity to gain comprehensive data sovereignty. In many companies, personal data is store in different systems, some of which contain different information. Companies should recognize the need for action and ensure order here. The result: a clear data set that may even allow new conclusions to be drawn about recipients.

This has a positive effect on a long-term, trust-based customer relationship. On this basis, intereste customer can be identified and targeted with relevant content. In this way, B2B companies create unique customer experiences that have a positive effect on customer loyalty and sales.