-The system will then show you a box for you to select the time period you want to compare. In this case, we will select 30 days, for example, and select the “Compare” option. Then, we will select “Update” to view our report.
-In the box that appears, you will see arrows next to each of the metrics. Click on them to access your figures.
What do these numbers mean?
Let’s analyze a specific action, for example, the Cost per Result of your ads aimed at increasing your Add to Cart rate, that is, the number of times a customer adds a specific product to the shopping cart, directly on your eCommerce platform.
So let’s run an analysis of a set of 3 ads. Your comparative report will look like this:
Additional information:
As we can see in the example above, ad 1 and ad 3 increased jamaica phone number data their individual cost, in addition to showing a higher frequency, lower relevance and a higher CPM.
Ad 2, on the other hand, decreased its CPR in the comparison singapore data period and increased its relevance ranking. Based on these figures, we can conclude What are the benefits of heatmaps for websites? that the average performance of your campaign is decreasing. Therefore, it is time to perform the corresponding optimization.