Essential Guide to Advertising on Instagram Stories
The Stories format is not only a hit in Instagram advertising , but it has also been one of the biggest revolutions in online marketing in recent years. At the time, Snapchat was the first social network to incorporate this format, but it was soon followed by “Essential Guide the big guys” like WhatsApp, Facebook, Messenger and of course, Instagram.
Stories are a perfect fit for mobile devices and users love them. For marketers, they offer a perfect opportunity to reach their audience in a new, engaging and direct way. So, let’s take a look at everything you need to know to rock your Instagram Stories advertising.
Do you want to know how to include IGTV and Instagram Live in your digital marketing strategy ? Click here and download the free ebook we have prepared for you with all the information.
Essential Guide to Advertising on Instagram Stories
The keys to advertising on Instagram Stories
Instagram first launched advertising in Stories in March 2017 and list of kiribati consumer email has been expanding its options. Here are the key points to understanding what these types of ads are and why they work so well.
The audience
Facebook and Instagram’s advertising solutions are connected and share google is making a comeback in social media with amp stories the same interface, but the two networks target different audiences. Facebook is the more universal network, where dy leads users connect to find out about their friends and family (okay, and to share cat photos too). Instagram, on the other hand, is more visual and is the natural territory of influencers. Let’s look at some data about its audience:
Around 300 million people view and create Instagram Stories every day.
A third of the most viewed content comes from brands, which enjoy very good acceptance on the Internet.
59% of internet users aged 18-29 are on Instagram.
And if you want to know more, read here how to monetize your Instagram account .
The experience
One of the main reasons for the success of Stories is that they offer a different experience to more traditional content and are better adapted to the needs of today’s users.