You should look at the Facebook Lead Ads form like a form on your own website. The credo of data economy applies here too. In addition to the legal aspects. The hurdles this is also a conceptual point of view. Remove hurdles with a small number of form fields.
You should also clearly communicate to the user what they are giving up their data for. Write explicitly about registering for a newslett or sending information packages. Obfuscating this would be wrong anyway, as unwanted switzerland whatsapp number data leads are of no use to you and only cause costs. Last but not least, the data protection guidelines must be included.
The lead goal
No matter how simple the campaign is to set up and how easy it is to reach the target group, you always need a lead goal. Hardly anyone gives out their contact details without a reason. That’s why you have to offer your lead something in the ‘me’ in mental health at work return. This could be an information package, a white paper or even a regular newsletter. Whatever it is, it has to offer real added value.
The implementation
Once the connection between Facebook and your system is established, you can start advertising. From the very beginning, you should ensure that your campaign structure is clean and logical. This means that the names are always logical and understandable and that the B2B campaign branches out into more and more details like a root.
At the campaign level, you define the goal of “lead generation”. One level below that are the ad groups. You should create a target group for cell phone number each ad group. The hurdles You also select your budget and placements here. At the ad level, the ads that should lead to the forms are created.
The special thing about lead ads are precisely these forms. Ideally, you create them in the Business Manager under Post Options and Lead Ad Forms. Similar to target groups, they are then added at the ad level in the Ads Manager using drag and drop.
This is ideal because you can create several similar forms one after the other to test them against each other. It goes without saying that you should name them clearly so that you don’t select the wrong form. Another way is to create the forms directly in the advertising layer.
The optimization
Particularly important: Pay attention to your defined goals. In the next step, compare these with the campaign goals. You should not neglect these goals during later optimization. Then ask yourself what is more important to you: the cost per lead or just the number of leads?
As a rule, the first big success does not come immediately with the first campaign. This is normal and you should not let it discourage you. The hurdles Facebook campaigns require routine. The basis for this is to check and optimize them at least once a week.
To do this, you can test different payment options, target groups, placement and schedules at the ad group level. Within the ad groups, the advertisements can compete against each other with text and image variants as well as different forms. This requires constant monitoring, evaluation and adjustment.
A nice side effect: You get to know your B2B target group better and can incorporate this into the newsletter.