Hot Sale 2021: What is its impact on E-commerce
Just like Cyber Monday, Hot Sale is an e-commerce its impact event held by the Argentine Chamber. Electronic Commerce (CACE) that usually lasts three days. During these dates, brands have great discounts. That provide a significant increase in traffic and visits to online sales platforms or E-commerce.
Since its creation, this event has had the main objective of promoting. E-commerce in the country and this year 2021 was no different, just like last year. Its objective was to help reactivate the economy that has been affecte by the COVID-19 pandemic.
Impact of Hot Sale on E-commerce
In the current scenario of the second wave of the list of grenada consumer email pandemic, companies, brands, and customers prepar to once again make e-commerce the main source of consumption in 2021. The first test to overcome for this challenge was the new ition of Hot Sale held on May 10, 11, and 12.
With high expectations for this special date of E-commerce, which is renew each year bas on the success of the previous year.
For example, bas on the annual study carri out by the Argentine Chamber of Electronic Commerce (CACE):
During 2020, “the purchase of products via the Internet had a turnover growth of 124%”, which means that it manag to surpass by a wide margin the inflation of 36.1% accumulat in said period.
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Unlike mass consumption in general, carri out through traditional sales channels, which has been declining according to the latest available data.
And despite this negative trend in overall consumption, 2020 was a year that saw an increase in new online buyers, with more than 1.2 million people.
These data confirm that e-commerce in Argentina has advanc rapidly in the last year, both in supply and demand. This indicates that thousands of companies and people made purchases and sales for the first time .
Undoubtly, Hot Sale plays a prominent role ecommerce conversion: learn how to improve your store’s conversion as. A provider of items and services through digital platforms for consumers.
Therefore, this is a great opportunity to alb directory promote your brand and increase your sales through E-commerce. As an add bonus, it is important that you prepare your store and have your sales strategies ready because store traffic increases considerably during the Hot Sale period.