In addition to the specially created B2B target groups, you can also create a custom audience and a lookalike audience. A custom audience is a target group that has triggered certain events or has been imported from a customer file. For data protection reasons, it is usually rather questionable for B2B companies to upload customer files to Facebook. This option will therefore be excluded here. In order to create an event-based custom audience, it is necessary to integrate the Facebook pixel into your own website.
This covers every scenario: This includes “shopping slovenia phone number list cart abandoners”, “shop customers”, “visitors” and much more. This alone is an incredible targeting option. It gets even more interesting when a lookalike audience is created from a custom audience. In this case, Facebook looks for people who are similar to those in the custom audience and addresses them. For example, people with the same characteristics as shop customers are addressed. B2B companies also benefit from this.
C for campaign: How should a B2B campaign be structured?
As soon as the B2B target groups b2b design blogs to find inspiration for your landing pages marketers have been created, it quickly becomes apparent that many individual ads can be created. In order to avoid getting lost, it is best to always work and name according to the same pattern. Only one B2B campaign is created for each target. Of course, a distinction can be made between the channels (Facebook/Instagram). The ad groups are then located under the B2B campaign. This is where the target groups, placements and budget are set. In the lowest level, “Ads”, you can test what particularly appeals to the target group using different texts and images.
P for profile: How can you avoid likes from the Arab world?
In fact, these are often fake profiles. The catch: Unfortunately, this cannot be completely avoided. Nevertheless, you can try to put a stop to these likes by using two settings: The error often lies in the target group setting: Always make sure to select the language. In addition, the location of the B2B target group should not be defined as “Everyone in this location”, but rather as “People who live in this location”.
W for advertising objectives: What do they mean for a B2B marketer?
There are three categories to which all goals mobile number list are subordinate: awareness, consideration and conversions. There are eleven b2b marketers goals among them, from which one is selected in the first step. These goals influence the billing method. In other words, for which action should be paid and what Facebook optimizes the delivery for: more impressions or more clicks? It is also decided here whether the ad will also be shown on Instagram. B2B ads cannot be shown on Instagram under the goals of traffic, visits to the store and product catalog sales.