Messengers have become the main channel of communication for users. They are convenient, functional and free. Businesses cannot ignore these platforms. How to interact with clients in messengers, what is possible and what is not – we will analyze in the article.
Why businesses need messengers
According to Statista, there are three popular email dataset messengers in Russia in May 2021. WhatsApp is in the lead with 74 million How to users. Viber is in second place with 37 million, and Telegram is in third with 31 million. Being present in messengers is a great way to establish communication with your target audience. Why businesses need messengers:
- Direct interaction with the client.
The user does not need to wait for an operator to ask a question or make an order. All information is in the dialogue and does not disappear anywhere. The person will read and respond to the message from the company when it is convenient for him; - Audience trust.
People communicate in their How to daily lives via 8 reliable ways to drain a lead messengers. Communication via them brings more responses. A potential client is more likely to respond to a message; - Better click-through rate.
According to Data Insights research as of March this year, users are 4 times more likely to open messages and click on links in Messenger europe email than in email; - Following the trends.
Many people prefer to communicate via messages rather than talk on the phone. To reach this audience, you will have to be present in messengers.
What is Messenger Marketing
Messenger marketing is a promotion strategy in messengers such as Telegram, WhatsApp or Viber. It reveals interaction with customers through them. This is a relatively new direction of marketing. It is useful for the brand, as it solves many problems.
With the help of messengers, you can automate routine processes. For example, create a chatbot that will answer common questions or send the client directly to the right employee. Here you can also invite to events, inform about promotions and much more.
Messenger is a constant channel of communication with the audience. It keeps the company in the client’s field of vision. If you are not too intrusive, the user will become more loyal to the brand. In the future, you can push him to buy without spending money on additional advertising.
To gain subscribers, you need to use traditional Internet marketing tools: a website, contextual advertising, social networks and email newsletters. Action buttons should lead to a messenger or encourage you to continue the conversation there.
How to communicate with clients in messengers
It is not enough to collect a subscriber base, you need to work with it correctly. Following simple rules will organically fit the company into messengers