In your Digital Marketing campaign through Social Media, it is important to monitor the performance of your Facebook ad strategy. Thanks to personalized reports, you will know if the budget you have invested is really yielding good results. Therefore, join us to learn how to create them and take advantage of the data they offer to optimize your plan.
Four metrics you shouldn’t lose sight of
Facebook Ads is a suitable tool to generate different ivory coast phone number data commercial actions from your audience, such as traffic, direct sales, product downloads and subscriptions, among others. For better control of these processes and their results, we will focus on four basic metrics that we detail below.
Cost per Result
This metric represents the average cost per action your followers and potential customers take. For example, if you optimized your campaign to generate direct sales on your website, ideally this CPR would decrease as your conversion rate increases. If the opposite occurs, meaning your cost per result increases while your conversions decrease, you should analyze why in order to make the necessary adjustments.
Relevance Score
Facebook gives you a rating from 1 to 10, evaluating how your ad has connected with the audience. You will be able to see this data after 500 impressions and it will help you optimize your next campaigns.
If your rating is low, say less than 5, consider how you can reach your target audience more quickly and powerfully. You may need to improve your ad copy or images, your ad’s overall message, or everything in between.
Frequency
This value always starts at 1 and increases as audience singapore data segments see your ads, up to 2, 3, 4, or even higher. Of course, a higher ranking isn’t always a good thing – on the contrary, it can mean that your audience has already seen the same ad too many times and you risk boring them.
To make your analysis objective, compare the frequency ranking with your Cost per Result and Relevance Score . The first should be normal to low, the second should be as high as possible, and the third, Frequency , should be in normal terms, between 1 and 3.
Cost per Thousand Impressions (CPM)
As the name suggests, this metric will indicate the cost benefits of heatmaps? when your ad reaches that number of impressions. If your campaign is getting the right results, you will see the CPM and CPR decrease, while the Relevance Score will increase substantially.
How to create custom Facebook Ads Manager reports
After analyzing these 4 metrics, it’s time to learn how to integrate them all into a single report during your Content Marketing advertising strategy. To do this, we will go to the Facebook ads dashboard to do the following: