How to increase the engagement of your video marketing strategy
Video marketing has established itself as the preferred kiribati email list 100000 contact leads strategy for marketers. But you may find it difficult, like your competitors, to achieve engagement with your videos and also to measure it.
Engagement is the ability of a product to create strong How to increase and lasting relationships with users.
It is the degree to which a consumer interacts with your brand
And this is achieved to a greater degree by using videos within your video marketing strategy .
How to increase the engagement of your video marketing strategy
But why does Video Marketing generate more engagement than other strategies?
Video is the preferred content for brands because it is the preferred content for users to consume information.
I’ll prove it to you with data
4x consumers prefer to watch a video about a product than read about it (Animoto, 2015).
70% of millennials are likely to watch a corporate video when shopping online (Animoto, 2015).
75% of online video consumers have interacted with a video in the last month (HubSpot, 2016).
Do you identify with this behavior?
It happens to all of us. It’s more comfortable to watch a video than to read.
It tells you the same information faster and in a more entertaining way. Therefore, you consume it more attentively and remember it more.
That’s why online video ad spending reached $5.4 billion in 2016 (HubSpot).
To achieve a more lasting impact on users and greater interaction, brands use 3 types of video.
● Linear videos for the website
Videos that present the company’s services or products, which use dialogue or graphics to make a call to action, whether it be to buy, visit another page, etc.
Users watch these videos with considerable attention, because agent email list they are already on the advertiser’s website, so interest is assumed. But the results of the video and the degree of commitment they acquire with the content are difficult to measure.
● Videos for social networks
These are videos specifically designed to be promoted on social media. Shorter, to the web positioning: 20 steps to be the first point and viral. The main drawback is that users’ feeds are full of videos that play automatically and yours has to catch their attention above all the others.