Whether you like them or not, proposals are one of the key elements to winning new business in 2019 and beyond. While most businesses are focused on ways to improve their offering, very few are focusing on learning how to write a business proposal to win more clients.
Yet, writing great business proposals isn’t rocket science. All it takes is nine proposal elements that you must put in place and every proposal you write is sure to convert. Here are those elements and how to implement them to create winning proposals, spending a fraction of the time you’re used to.
1. Start with a template
Like any other part of selling, writing macedonia phone number data a proposal should follow a pre-established procedure. When a new prospect comes in, you don’t have to guess what to do. The sales team is already on the ball to set up a call, schedule a demo, organize a free trial, or whatever fits your business model.
The same goes for proposals: you can set up a pre-made template for proposals and follow it every time. With a tool like Better Proposals, you can choose proposal templates for different industries, such as design, marketing, SEO, social media, consulting, and more. These templates are great if you’re just starting out, and you can modify them to suit your needs – and learn how to write a business proposal faster.
Now, take it a step further. Take one why “understanding” the 470 area code is business gold of these templates and write an amazing business proposal in every way. The text, the offer, the layout of the drawings and sections, it’s all there. Once you’ve done that, you’ve got the perfect proposal template. You can reuse it over and over again, just by changing a few key points – the introduction, the pricing, the detailed specifications, etc.
Templates save you time and make the writing process much more efficient. They take the guesswork out of writing a proposal and making it a little less about writing it, which is great news for busy business owners and sales professionals.
2. Have a great introduction
The way a person introduces themselves email leads database says a lot about them. Similarly, the introduction to a proposal can say a lot about a company’s offering. This isn’t a wild guess either: studies have shown that customers spend the most time reading the proposal introduction (34.6% of the total time) as well as the pricing section (27.1%).
You’re ready to write a business proposal. But what makes a good introduction? For starters, it should build on the information you gathered before writing the proposal. Meetings, demos, discovery sessions – use information about the client and their needs from each of these opportunities and write it down carefully to write a business proposal that works.
Using this information, create an introduction in which you:
1. State who you are and what you do
2. Show that you understand the customer’s problems
3. Show how you can effectively solve these problems
Many pitches fail for one reason: the person behind the pitch doesn’t know the client well enough . They may end up focusing on the wrong aspect of the offer.