I’m Jeroen from Salesflare and this is Founder Coffee.
Every two weeks, I have coffee with a different founder. We discuss our lives, our passions, what we’ve learned, … in an intimate interview, to get to know the person behind the company.
For this twenty-eighth episode, I spoke with Ilan Missulawin, co-founder of ClickCease, one of the leading click fraud prevention platforms for Google Ads.
We talk about what makes Tel pakistan phone number data Aviv a major tech hub, why his wife calls him a sociopath, defining a brand, coffee culture and comic books.
Welcome to Founder Coffee.
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Jeroen: Ilan, it’s a pleasure to have you on Founder Coffee.
Ilan: It’s a pleasure to participate in Founder Coffee.
Jeroen: You are co-founder of ClickCease. For those who don’t know ClickCease yet, what do you do?
Jeroen: Oh, there are people increase your local marketing roi with intelligent call tracking: who click on links they are not supposed to click. Is this mostly competitors, or are there other cases?
Jeroen: And why is that? Is it because they scrape the pages and then click on the ads?
Jeroen: How does it work on Google’s side? Do you send something to the Google Ads API?
Jeroen: You add IP address ranges to Google Ads in the exclusion.
Ilan: Exactly.
Jeroen: Very good. How did you come email leads database up with this idea? Was it a problem you had yourself?
Ilan: My partner, Yuval, had a good friend who was a locksmith. He said to him, ” And with locksmithing, it’s obvious. These are people who are locked out of their door, who can’t get into their house. They’re coming to a locksmith to solve a real problem that already exists. They’re not searching the internet to find a future solution.