The most important point of contact between potential customers and email subscribers and your company is the website or online shop. Especially in the B2B environment, your own internet presence is the linchpin of customer communication. This is where customers find out about the range, request a quote and place orders.
The use of special login widgets has proven to be effective here. Possible and sensible placements of the login widget on your website are:
- The header
- The footer
- The sidebar
- Pop-ups or layers (these can be very successful, but opinions differ on the question of intrusiveness)
- Sticky bars at the top or bottom of the page
- Under the blog post
- During the checkout process in the shop
3. Lead generation on social media
“B2B doesn’t work on social media.”, “Our customers aren’t active on social media, only in their free time.”, “But they’re more interested kuwait phone number list in lifestyle products than office equipment.” You’ve probably heard these sentences before.
But even if it is more difficult for B2B companies to reach their target group on social media, you should not ignore this channel. You can also use your active social media presence effectively to generate leads.
Because Facebook is primarily used in leisure time, at first glance it seems less suitable for B2B customers. But don’t forget that people work in companies. Many employees use social media not only in their private lives, but also during working hours. The closer the end of the working day comes, the more often an employee gets lost on Facebook and the like. The absolute peak time here is Friday afternoon.
With a call-to-action button
Register” under the banner of your fan page should you be using ga4 conversion tracking? or a Facebook lead ad , you can direct visitors directly to your registration page. You can also refer to your newsletter in posts. This is particularly useful if you are planning special promotions or benefits for subscribers.
For the B2B sector, LinkedIn and XING are particularly interesting as business networks. One way to create relevant, high-quality content is to share it with your contacts and add a link to the newsletter registration. Integrate this link into your company profile as well. Ads are also an option.
YouTube can also be a
worthwhile channel for you as a B2B mobile number list company. But only if tutorials or product presentations are part of your communication strategy. Regardless of whether you sell a project management tool, tools for craft companies, etc., explanatory videos are a great way to attract and retain customers. Add a link to the registration page in these videos, for example with a reference to further information on the topic or the corresponding product.