Once you have acquire new leads, it is important to retain them. It is important to meet expectations right from the start through relevant, personalize content and regular email contact.
If too much time passes after registration. Meet expectations there is a risk that recipients will forget you. Send at least one welcome email, or better yet, a welcome series. In it, you introduce your company, brand, products or services, invite the recipient to engage in dialogue and link to important content on the website.
Legal basis for lead generation in B2B
An email contact list with many subscribers is the goal of many companies in email spain whatsapp number data marketing. It therefore makes sense to save yourself the laborious task of building up new subscribers and to look for faster methods. B2B email addresses are often purchase for this purpose to enrich the email list.
However, we advise against purchasing such contact lists. Meet expectations Firstly, these purchase subscribers can be legally problematic, and secondly, a larger number of recipients does not necessarily mean higher sales.
The problem: The specific requirements and breaking down the workplace taboo: supporting bereaved employees regulations are not always clear and are sometimes complicate. The new EU directives (GDPR) further exacerbate this situation.
The GDPR does not differentiate between B2B and B2C, but applies equally to both business areas according to Art. 2 Paragraph 1. The reason for this is that the GDPR applies to the protection of natural persons rather than legal persons. However, since the sending of advertising material to B2B addresses is in most cases carried out directly to officials of the legal persons, i.e. on a personal basis, the new EU General Data Protection Regulation cell phone number also applies here, provide that specific persons such as employees are addressed.
The double opt-in procedure when registering for a newsletter or other type of advertising mailing is a must, at least since the GDPR. Meet expectations The consent of the recipient must be voluntary and active (pre-selected checkboxes, for example, are taboo) and should also be verifiable at any time.
It must be easy to unsubscribe at any time and you should inform your subscribers and customers about what to expect before they sign up, for example that they will regularly receive offers and promotions from you by email.