There is a lot of talk about influencers and their ability to attract customers to a brand. However, for Inbound Marketing , it is more significant to resort to the micro-influencer strategy, this is because authenticity and quality are more important than many followers.
For an Inbound Marketing Agency , whose objective is the detection, attraction, and acquisition of clients without using intrusive techniques, for the generation of leads, it is more important to penetrate a market niche that can build loyalty with the brand, this mission can be effectively achieved through a microinfluencer.
Benefits of using the micro-influencer strategy in Inbound Marketing:
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Very specific niche market
The first step in any marketing strategy is to define your italy phone number data target audience. For Inbound Marketing , it is of utmost importance to segment it even further in order to directly reach it. According to Johanna Hernández, micro-influencers have between 10,000 and 100,000 followers , which means they are valuable and loyal. They fully trust what they read and interact with it.
Segmenting the market niche gives greater opportunities to fields or areas that are not as popular on the trend lists, already occupied by fashion, food, business, and sports. Hence the importance of knowing the profile of the buyer persona very well , not only their age, but also their concerns, passions, and any information that sectors the market niche.
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Quality content:
One of the most notable benefits of using micro-influencers singapore data as a strategy in an Inbound Marketing Agency is that their content is valuable. Micro-influencers are not celebrities or famous people, which means that if they have a certain number of followers, it is because their words and knowledge have weight in a certain topic or area.
Micro-influencers show themselves as they are, which is sales and customer service areas is developed why they are not going to promote a product just because. There is a belief in the brand, and more than 99.11% believe in it , since they care about the small community they have created through sharing experiences, information and advice on their social networks.