You may not like it, but today’s customers spend less time listening to what your sales rep is saying and more time reading reviews and listening to each other.
This is where word-of-mouth marketing comes in.
Because let’s face it: the days when you could easily persuade your potential customers are over. Today, customers are much smarter than you think.
In fact, over 89% of customers begin their purchasing process with a search engine.
In other words, no one buys kenya phone number data directly without doing research.
Additionally, statistics prove that word-of-mouth marketing is the most common way people get news about their friends and family .
The question now is: how will you encourage your customers to use your services?
In this article, we’ll talk about some of the most important tips for maximizing your word-of-mouth marketing.
1. Influencer marketing
Everyone is talking about get area code 470 – build your business in atlanta, georgia influencer marketing these days. It makes you wonder if all the hype is worth it.
Does this work?
Yes, it is!
Take Gary Vaynerchuk for example .
These are some influencers that you email leads database can’t run away from on social media platforms like LinkedIn, Facebook, etc.
They have tons of followers and their posts get thousands of shares, likes and comments.
Overall, people like them and take their words seriously.
Please note that these are influencers in the world of B2B and entrepreneurship.
You can find similar influencers in every field, niche, and product.
But if you’re just starting out, it’s going to be hard to get someone as well-known as Gary Vaynerchuk.
That doesn’t mean you can’t reap the benefits of influencer marketing.
The key is to connect with influencers who are within your reach.
For example, you might not be able to connect with someone like Gary, but you can still connect with an influencer who has a lower follower count.
After all, you’re just a young company, right? You have to start somewhere and grow from there.
The important thing is to connect with the right influencer, not just a very popular one. It’s also important to understand the challenges of influencer marketing and the platforms you can use to connect with these influencers.
Even if an influencer has a large audience, but does not fit your product image, you will not benefit from their influence.
2. Leverage social media
If you are running a word-of-mouth marketing campaign, you simply cannot ignore social media .
You need to generate interest among your potential customers so that they share your messages in large numbers.
Your goal should be to engage your audience.
To do this, you need to take a number of steps:
- Track posts, comments, and mentions from your audience.
- Engage with them regularly
- Respond to their comments
- Post creative content across all your social media channels.
Take Wendy’s Twitter account for example.