Online advertising: the 20 ad formats with the best ROI
When advertising online today, marketers have so many different ad formats at their disposal that the decision can seem impossible. We don’t want to miss out on any business opportunities, but being present everywhere is impossible, so we have to know how to filter and choose the most effective strategies.
To make this choice, the first thing we need to look at is the phase in which users are within the conversion funnel. Addressing someone who barely knows our brand is not the same as addressing someone who is comparing prices to buy. To make vatican city email list 2713 contact leads your decision asier, here are the 20 ad formats with the best ROI , divided by stages. Here we go!
Online advertising: the 20 ad formats with the best ROI
The best ad formats for online advertising
Ad formats with the best ROI for the TOFU phase
At this stage, the best online advertising formats are those that manage to attract the user’s attention and foster their interest in the brand, since they are not yet sufficiently familiar with it.
1) Video Ads . Video is one of the most successful content types on social dy leads media over what is programmatic advertising? the past year. Take advantage of this trend with videos that tell a story while conveying your brand’s values.
2) Content marketing
A classic, but no less effective. With a good long-term content strategy, you will attract new users to your brand.
3) Digital Signage . This advertising format combines outdoor advertising (ads in shopping centres or on the street) with digital elements transmitted through screens.
4) Display advertising . Display is very suitable for campaigns focused on generating brand awareness. Nowadays, you don’t have to limit yourself to banners with text and images, but you can opt for video and interactive elements. However, you will have to be careful with ad blockers.
5) Social Ads Acquisition (Exploration phase) . Social media ads are one of the most flexible online advertising formats, so we will see how they are repeated throughout the different phases. In this case, we will focus on ads to attract new users through their interests and behaviors.
6) Social Awareness . Simply put, it’s about letting consumers know who we are and what our brand is about.