Online marketing for unfaithful customers

Unfaithful customers are one of the biggest headaches in online marketing , Online marketing for  and winning over a new customer costs much more than keeping the ones you already have.

You are undoubtedly interested in building customer loyalty and establishing stable, long-term relationships. That’s why we’re going to review the keys to customer loyalty and the tricks to seduce your unfaithful customers forever.

The keys to loyalty marketing

In the world of online and offline marketing, we call loyalty the phenomenon list of dominica consumer email that occurs when a certain group of users continues to buy your brand’s products or services over time.

It is generally considered that the key to seducing unfaithful customers and making them stay with you is to make them see that call to action (cta) in marketing: 5 tips to build the best behind everything there is an interest in them, not just in the income they generate. That is why it is important for brands to have a history, values ​​and a defined personality.

Loyalty marketing falls within the concept of “the three C’s” , whichdescribe the process of acquiring and maintaining customers:

Capture : The initial phase is based on attracting potential customers within the interested public, making them clearly express their interest in the brand’s products or services through lead generation strategies. For example, in online marketing it is very common to offer users valuable content in exchange for leaving their data in a form.
Convince : the goal here is to get the interested party to move through the conversion funnel ao lists until they become a customer. To do this, we will follow different lead nurturing tactics that convince users that our brand responds to what they need.

Retain : In the last phase, loyalty marketing comes into play. We want to retain the users we have already acquired and make them become loyal customers of our brand.

Loyalty-based strategies offer multiple advantages over unfaithful customers

Existing loyal customers spend up to 67% more on each purchase than new customers . Because they know what to expect from your brand and trust it, they are less hesitant to make large investments. This trust also creates opportunities for cross-selling (selling them different or complementary products to the ones they originally purchased).
The cost of acquiring a new customer is much higher than that of keeping a loyal customer : according to some sources , it can be up to 10 times higher! We can therefore see that in order to generate a sustainable ROI, unfaithful customers are not a good business.
Loyal customers also save money on advertising , as they are much more likely to recommend our products by word of mouth. And these recommendations from friends and acquaintances are much more credible than conventional advertising.

In short, having loyal customers increases revenue, reduces expenses and creates free advertising. It’s all good news!