Short, friendly URLs improve user experience and make it easier for Google to index them. Avoid long, confusing URLs, such as:
2.3. Strategic Titles and Meta Descriptions
The page title (title tag) and meta description are fundamental elements for SEO. The title should contain the main keyword and be persuasive enough to encourage clicks.
Example of an optimized title:
how to optimize your landing page for SEO and rank on Google. Attract qualified traffic and increase your conversions!”
2.4. Use of Heading Tags (H1, H2, H3)
Heading tags help organize content and improve the scannability of a page. H1 should contain the main keyword, while H2 and H3 organize subtopics hierarchically.
2.5. Relevant and Scannable Content
Google values pages with useful, well-structured content. Use short paragraphs, lists, and visual highlights to make reading easier. Also, avoid keyword stuffing, as this can hurt your rankings.
2.6. Internal and External Linking
Adding internal links to other relevant pages on your website improves navigation and indexing by Google, while external links to authoritative sites increase the credibility of your content.
2.7. Mobile Optimization
More than 60% of Google searches are done on mobile devices . Having a responsive landing page is essential to ensure a good user experience and improve your ranking in search results.
2.8. Loading Speed and Performance
Slow landing pages hurt the user experience and negatively impact SEO. Tools like Google PageSpeed Insights help identify improvements, such as:
Using optimized images (JPEG and WebP)
Cache implementation
Reduction of unnecessary scripts.