The 2018 trends in web design show that this year everything revolves around performance. Terms such as mobile first, AMP and data economy are particularly important in B2B design and will play an even greater role in the future.
We have taken a close look at the most interesting trends in B2B web design for you.
Trend 1: Flat Design
Since 2017, designers have been working norway phone number list predominantly with what is known as flat design. Simple square tiles and bright colors, reduced to typography and simple icons. Websites were then designed in a more minimalist and clearer way. Design elements such as shadows, color gradients and elaborate large images and videos were banned from the website. B2B websites gain a number of advantages thanks to flat design. They benefit from the reduced design and focus on the essentials: the content of the website, good user guidance and fast performance.
Trend 2: Expressive typography
As websites become more minimalist, typography 7 reasons to invest in a pay-monthly e-commerce website is becoming more important as a design element. Strong typography can be designed to be just as striking as an image, but it hardly needs any loading time. In 2018, typography will be used more boldly, more loudly and more expressively to become a powerful design element in flat design. B2Bs in particular can easily attract attention with striking typography. There are no limits to creativity here: those who dare win.
Trend 3: Cinemagraphs
Cinemagraphs are static images in which a certain part is animated. They offer a perfect interplay between video and image. Since only a certain part of the image is animated, the user’s gaze is optimally controlled. The eye reacts particularly strongly to movement. Cinemagraphs are much smaller than video files. This benefits the loading time of the website. This media format is ideal for use on mobile devices because it uses hardly any data volume and does not require sound.
Trend 4: Animated logos
Animated logos are fun, attract attention mobile number list and increase memorability. The company logo is one of the most important elements of a B2B website. It should be ensured that the logo is memorable and stands out from the competition. Animated logos can help to make people remember something, tell a story or show what the company is all about in a few seconds. This is an effective way for B2B companies in particular to stay in their minds.
Trend 5: Responsive Logos
Logos are increasingly being presented in a reduced form. They are also becoming responsive and adapting to smaller mobile devices. While logos were originally very complex and detailed, it is noticeable that many brands are presenting their logos in a simplified form. In some cases, only symbols or a small part of the logo are used for mobile versions. B2C brands have shown the way and are benefiting from reduced logo versions. B2B companies can also jump on this bandwagon. A responsive logo can be developed in just a few steps and is particularly suitable for mobile sites.