Pharmaceutical companies’ priority for 2018: Hire a CDO (Chief Digital Officer)
The pharmaceutical industry has been undergoing a significant digital transformation in recent years. In fact, marketing and communication are increasingly present in leading companies . That aim to position themselves against the competition . Pharmaceutical companies and ensure that the public knows them, appreciates them and chooses them.
It is true that, as this is a market segment in which healthcare professionals . Decide vietnam email list 1 million contact leads what type of treatments to recommend to patients. The techniques and formulas chosen are not conventional. Precisely for this reason. It is necessary for these types of companies to have experts. At the forefront of the great challenge of adapting to the digital world.
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Pharmaceuticals’ priority for 2018 – Hiring a CDO – Chief Digital Officer
Proof that CDOs or Chief Digital Officers will be a key figure within the sector itself is the decision recently announced by the giant Novartis . The company is clear that digital transformation can only be achieved from within the company itself. That is why, as of January 1, 2018, Bertrand Bodson will assume this new position.
The proposal from its executives is clear: they will entrust this person dy leads the creation and execution of a global digital strategy for the company and everything directly related to it.
Considering that the chosen professional is currently the digital and marketing increase your organic search engine rankings of the British supermarket chain Sainsbury Argos, and that he has successfully executed other digital projects with Amazon, Emi Music and was co-founder of Bragster.com, it is clear that experts with experience in digital transformation in other sectors can take on this work, adapting to the particularities of healthcare companies .
Digital transformation in the pharmaceutical and healthcare sector
New technologies have changed the way the pharmaceutical sector works . It is true that it is not the only one, but its particularities mean that the digital transformation has not been as fast and easy as in other market segments.