In early December, Yandex added a new advertising space to the search – a product gallery. It is designed to promote products. Such contextual advertising will increase store sales and attract the attention of potential customers. What whatsapp number database is it, how it works and how to set it up – we will analyze in the article.
What is a product gallery
The product gallery is a carousel of product cards. Refers to dynamic ads. It is located under the Yandex search bar with the notes “Shop offers” and “advertisement”. Each card contains the name of the product, a photo, the store’s website, the share the organizational vision with each member price and a discount, if any. The option is available for zn business directory electronics and household appliances. The format will soon be opened for other categories.
Fig. 1. Example of a product gallery on Yandex search
According to Yandex specialists, advertisers liked the new type of advertising. According to the testing results, they gave 5% more conversions. At the same time, the cost of one client was 2.2 times less than in other similar campaigns. But it is worth remembering that the test sample is small. The real effect may be worse.
Yandex claims that the new format is more advanced. It is based on machine learning. The results have become more relevant. Both sellers and customers benefit from this.
How does this work
The product gallery is a dynamic ad. The system generates ads in real time based on user requests. The data is taken from the website or feed – a special document that lists all product items. Everything is done automatically without manual labor.
For example, if you enter “Notebooks Cheboksary” in Yandex, cards with laptops from different stores will appear under the search line. You will get a similar result if you enter a specific model. For example, the query “Xiaomi Redmi Noye 10 Pro” will display cards only with this smartphone.
To get into the product gallery, you need to participate in a standard Yandex.Direct auction. The usual rules apply. The advertiser sets the bid in currency. Bidding is carried out in internal platform units. Everything happens in real time, while the search results are loading.
Benefits of a Product Gallery
- Presents the product in a simple and clear form;
- All information is collected in one place;
- Appears in response to a user request;
- Generates ads automatically;
- Increases conversion and sales;
- Suitable for stores of all sizes due to the auction, not connected to premium impressions.