Quality Score: Is it really the most important Google AdWords metric?

Rivers of ink have been written about the importance of the quality greenland email list 150000 contact leads score in Google AdWords . It’s clear that if you manage to raise your Quality Score, the results of your ads will also improve… but the reality is not that simple.

If we focus too much on a single metric, we can end up not seeing the Quality Score: Is it  orest for the trees, and in many cases this is what happens with the quality score. That’s why today I want to give you a more global view to help you decide which metric to focus on to get results in Google AdWords.

Quality Score is really the most important metric in Google AdWords

Doubts about the quality index in AdWords

The theory makes sense and, in most cases, it works. But it is also necessary to keep in mind that the Quality Score is still an internal Google metric. With it, the search engine ensures that the ads that appear offer a good user experience, which in turn prevents users from going to another search engine. Although it is a good indicator, as an advertiser, what you really want to measure are the results of your ad.

There are several studies that correlate

So what should I look for to get results in Google AdWords?
The fact that the relationship between quality index and cost per acquisition agent email list is not perfectly linear does not mean that we should discard this indicator, but there may be other aspects to optimize that will bring us more benefits .

In this regard, we often focus on doing things better, when in reality what brings 4 ways corporate transparency can foster happiness us the most benefits is to stop doing things wrong. Or, in the case of Google AdWords, to stop investing in keywords that are not bringing us results.